Andy Knox is a husband, a dad and a friend. He is also Associate Medical Director in the Lancashire and South Cumbria ICB and a GP Partner at Ash Trees Surgery, Carnforth. His work is primarily focused on improving Population Health and tackling Health Inequalities. He co-founded the LSC Population Health Equity Leadership Academy, is Population Health Associate at the King’s Fund, a member of the NHS Assembly, part of the Poverty Truth Commission, Senior Lecturer in Sociology and Health at Lancaster University. He has recently published his first book, ‘Sick Society’ (www.drandyknox.com/sicksocietybook). He is impressively tall when sat down, but disappointingly short when stood up and has a ridiculously loud laugh. He is often found singing on walks with his Springer Spaniel around the beauty that is Morecambe Bay. He was recently awarded an MBE in the King’s Birthday Honours list for services to Primary Care and Health Inequalities. Twitter: @drandyknox Blog:reimagininghealth.com