Speakers

Sara has more than two decades of experience in strategic communications, social marketing and campaigns across the commercial, voluntary and public sectors.

Previously, Sara has led the communications for Team USA’s 2012 NBA training camp for the University of East London, which included the production of Michelle Obama’s UK press conference for her “Let’s Move” campaign.

At the CSP Sara secured a £500k partnership with Sport England, profiling the role of physiotherapy in the ‘Stronger My Way’ campaign, and promoting the Chief Medical Officer’s guidelines for strength training in 2019.

As well as being an assistant director of strategic communications, Sara also represents the CSP as co-chair of the Community Rehabilitation Alliance – a coalition of more than 60 health and social care bodies and patient organisations including Macmillan, British Heart Foundation, Stroke Association, and many others.

Her leadership role saw her at the heart of the CSP’s response to and recovery since the pandemic, engaging key stakeholders at both a national and regional level throughout the UK with the goal of universal access to high quality, person-centred care close to home for all.