Sam was inspired to found Recreo VR in 2021 after losing his Nana and Grandad to dementia. Motivated by their experiences, the company aims to connect those living with dementia to the outside world, helping individuals revisit places and memories that have been cut off due to the nature of the care needed.

Recreo VR provides headsets with an easy-to-use app and person-centered VR content designed for older adults. The company works with over 100 care homes nationwide, partners with organisations like Alzheimer's Society and are currently exploring the use of this technology in primary care settings.