Roya heads up the YouTube Culture & Trends team for EMEA. Her career path to get here hasn't been conventional. She started by teaching at inner-city high schools was then a counsellor in a South American juvenile prison, worked in education and advocacy for Save The Children, she founded and ran an award-winning start-up and was an undercover reporter for the BBC's Panorama documentary series, but she has spent more than twelve years working at Google, nine of those on YouTube. Her job is to understand the weird and wonderful world of the platform's content and try to help others understand it too. With over 500 hours uploaded every minute, it keeps her busy.