Naomi Eisenstadt started her career working in nurseries. After three years as CEO of a children's charity she was appointed the first Director of Sure Start. After 7 years running Sure Start and early years for the DfE, she became Director of the Social Exclusion Task Force at the Cabinet Office. She also served for 11 years as a NED on Milton Keynes PCT Board. Her key interests are life cycle approaches to prevention, health inequalities and poverty.