For 30 years, Hayley has played a leadership role in physical activity, sport, policy, and community development. She is CEO of GM Moving and leads the city-region's whole system approach to addressing inactivity and inequalities.
Hayley provides leadership, supports and connection to national communities of practice and advisory boards and convenes a Global Community of Practice and Learning.

Hayley has always believed in the power of an active life for health, happiness, friendship, and community. She is a passionate advocate of this agenda in her culture change, system change, behaviour change work in Greater Manchester and beyond.

Hayley’s role involves leading for change and shifting culture and systems across the whole devolved and integrated system in Greater Manchester, including health, local government, charity, private and social enterprise sectors. She has developed her understanding of working in complex systems from a community perspective and a strategic one. She is convinced that a whole system approach to supporting active lives is the only way we will succeed in designing moving back into everyday life and addressing health inequalities, with population scale impact.

Hayley is known for leading with humility and curiosity and for her open approach to learning and connecting others, through her writing, podcasts, hosting and facilitating of spaces for people to connect and build relationships, so that they can do great work together.

She recognises that working in complexity is challenging, and practices what she preaches as she disconnects, unwinds, and make sense of the work, whilst walking, swimming, running in the Peak District where she lives. She believes that we do our best work when we are physically and mentally well and supports her teams and colleagues to put that first.