George MacGinnis leads the UKRI's £98 million Healthy Ageing Challenge, a research and innovation programme to enable people as they age to remain active, productive, independent and socially connected across the generations for longer. His background in health and care innovation includes previous work on the future capacity needs for a reformed health and social care system in the Republic of Ireland, a review of the NHS innovation funding for small businesses and leading the user group for a global industry alliance to enable a consumer-friendly market for digital wellness and health products and services through standards and accreditation. He sits on the Board of Business4Health, a new a business-led coalition aiming to enhance the health and economic resilience of the UK.