Exhibitors and Supporters

Red Circle AI is a specialist software developer helping NHS Trusts close the gap between their financial position and their full potential. Founded by Managing Director James Wilson and chaired by Bruce Finnamore, the firm combines deep NHS operational experience with proprietary analytics to help trust CFOs and CEOs identify and realise opportunities that traditional benchmarking misses.

Three connected services form the core offer. Commercial income reviews benchmark trusts against peers across up to ten categories, quantifying gaps to upper-quartile performance and linking them directly to CIP savings targets. The P&P (Prescriptive & Predictive Analytics) platform interrogates PLICS data to surface operational performance opportunities. CostIQ supports the production of accurate, timely costing returns.

Red Circle works to a clear pricing principle: each component is sized to be approvable without business-case escalation, and engagements are designed to translate analysis directly into delivered savings and additional income. An HFMA Corporate Partner, the firm is led by a team drawn from former IQVIA, Logex and senior NHS finance backgrounds.