What communications can learn from the COVID pandemic
Opening clinical settings to TV cameras comes with risk. But the pandemic has taught NHS England's media team that if the messaging is clear and relevant, the opportunity offers a powerful insight into the realities of the frontline.
When the national media office decided to open the doors to TV cameras at the peak of the second wave, 'graphic reporting' led to peak approval rates from the public for the NHS and NHS England. This session will spotlight the opportunities and challenges of opening the doors to the media.