)
)
Closing the gap: using data insights to reduce health inequalities in lung cancer screening
Highlighting the work of NHS South Yorkshire, this session will share insights on developing a health inequalities focused approach using behavioural science techniques.
It will showcase how NHS South Yorkshire has maximised intake across a range of patient groups, shifting their focus to a targeted approach. It will outline how working collaboratively with providers and sub-contractors has helped to understand the data, develop behavioural insights from patient feedback and implement a contact and communications strategy across the pathway.
